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🏨 HOTEL REVENUE MANAGEMENT

Modules (12)

📚
🏨Hotel Revenue Management
Basic

Module 1

Introduction to Revenue Management

Foundation of Hotel Revenue Management

Why Every Hotel Practices Revenue Management (intentionally or not)Perishable Inventory = The Core Problem That RM SolvesDemand vs Capacity = The Constant Conflict+7
45 minutes
📚
🏨Hotel Revenue Management
Basic

Module 2

Core KPIs & Performance Metrics

Understanding and calculating key Revenue Management metrics

Occupancy = % rooms sold, but not absolute revenueADR = Average price, increase by raising prices not cuttingRevPAR = Occupancy × ADR, the only metric that truly matters+7
50 minutes
📚
🏨Hotel Revenue Management
Basic

Module 3

Market Segmentation

Classify demand, understand each customer segment behavior, and optimize revenue by segment

Segment classification: Transient, Group, Corporate, LeisureUnderstand booking window behavior of each segmentOTA vs Direct booking - benefits and risks+4
30 minutes
📊
🏨Hotel Revenue Management
Basic

Module 4

Module 4: Booking Behavior & Demand Patterns

Analyze guest booking behavior and its impact on pricing strategy

Booking window is the time from booking to check-inLead time helps forecast demand and adjust pricingLength of stay affects revenue and capacity utilization+3
45 minutes
📊
🏨Hotel Revenue Management
Advanced
Locked

Module 5

Module 5: Demand Forecasting - Strategic Revenue Optimization

Learn how to accurately forecast customer demand using historical data, trends, seasonality, and event impact to optimize pricing strategy

Historical data is the foundation of forecastingDistinguish between trend and seasonalityPickup forecasting determines daily pricing+2
60 minutes
🎶
🏨Hotel Revenue Management
Advanced
Locked

Module 6

Module 6: Pricing Strategy

Master pricing strategy from BAR to psychology

BAR Structure (Best Available Rate): price tiers - Rack > Premium > Standard > DiscountPrice Elasticity: price sensitivity - Elastic (high demand) vs Inelastic (rigid demand)Discount Fencing: conditions with discounts - Time, Cancellation, LOS, Channel, Package+2
75 minutes
📋
🏨Hotel Revenue Management
Advanced
Locked

Module 7

Module 7: Inventory & Stay Control

Overbooking strategy, stay controls, LOS optimization, room type management, displacement

OverbookingStay controlsLOS+2
90 minutes
🌐
🏨Hotel Revenue Management
Advanced
Locked

Module 8

Module 8: Distribution & Channel Strategy

OTA economics, direct booking strategy, channel cost analysis, rate parity, digital marketing

OTA economicsDirect strategyChannel costs+2
90 minutes
🎯
🏨Hotel Revenue Management
Pro
Locked

Module 9

Module 9: Total Revenue Management (Pro)

TRevPAR optimization, ancillary revenue, cross-selling strategy, profit flow-through, integrated model

TRevPARAncillary revenueCross-selling+2
120 minutes
🎯
🏨Hotel Revenue Management
Pro
Locked

Module 10

Module 10: Competitive Intelligence (Pro)

MPI, ARI, RGI, competitive set strategy, strategic pricing reaction

MPIARIRGI+2
120 minutes
📈
🏨Hotel Revenue Management
Pro
Locked

Module 11

Module 11: Revenue Technology & Analytics (Pro)

RMS overview, PMS integration, BI dashboard, AI in RM, automation strategy

RMSPMS IntegrationBI Dashboard+2
120 minutes
👋
🏨Hotel Revenue Management
Pro
Locked

Module 12

Module 12: Revenue Leadership & Commercial Strategy (Pro)

Revenue meeting structure, sales & revenue alignment, budgeting & planning, crisis strategy, revenue culture

Revenue meetingsSales alignmentBudgeting+2
120 minutes